Sales Logix Marketing

Identify and target the most profitable prospects, manage and track all aspects of campaigns in one place and analyze campaign ROI to increase marketing efficiency.

Sage CRM SalesLogix Marketing provides powerful capabilities for managing, tracking, and measuring targeted marketing campaigns. Sage CRM SalesLogix Marketing is a component of the integrated Sage CRM SalesLogix customer relationship management (CRM) suite, which also includes Sales, Customer Service, Support, and Mobile solutions.

Maximize Marketing Performance

Building lasting and profitable customer relationships means executing effective, timely marketing campaigns across all of your sales channels. It's critical that your company’s marketing resources are put to their best use.

Sage CRM SalesLogix Marketing provides full-scale marketing campaign management capabilities, including targeted customer segmentation, multi-channel marketing communications, and real-time reporting, designed to target your most profitable prospects and customers and shorten your sales cycle.

Capturing rich, timely data from customer interactions across your organization allows you to develop and execute meaningful marketing programs that drive results.
 
Sage CRM SalesLogix Marketing segmentation capabilities enable you to execute highly-targeted marketing activities. Execute multi-channel campaigns, such as e-mail marketing, targeting your prospects and customers with the most effective message and medium. Leads generated by campaigns are tracked within Sage CRM SalesLogix and qualified based on the criteria you define.

Most importantly, Sage CRM SalesLogix delivers critical marketing intelligence, like return on investment (ROI), for your marketing campaigns, so you can focus your strategy and resources on programs that deliver results for your business.

Identify Profitable Customer Segments

Select the criteria of your ideal target prospect, then segment your customer and prospect lists into unique groups. With Sage CRM SalesLogix Marketing, you can find the most responsive audience for your campaigns and increase your revenues.

Build and Launch Multi-Channel Campaigns

Define campaign stages, targeting your prospects through multiple mediums. For example, execute e-mail marketing activities with EmPulse, an integrated marketing services provider. E-mail response data is automatically transferred to Sage CRM SalesLogix. Also, import leads from all other campaign activities, and qualify them based on your chosen criteria.

Truly Integrated CRM

Manage and track every component of your campaigns from within the Sage CRM SalesLogix Marketing campaign dashboard. View campaign stages, tasks, objectives, calls-to-action, and budgets. You can also view response rates and forecasted vs. actual sales results in real time for each campaign from within a single view.

Measure ROI and Report Campaign Metrics

Sage CRM SalesLogix not only tracks response rates and ties revenue to specific campaigns, but also enables you to analyze marketing campaigns by lead source, region, media type, and products sold, using flexible, built-in reports.

In addition, a record of every campaign communication is linked to the account history, so employees from Sales and Marketing to Customer Support and Accounting share a complete view of all account activity.

With Sage CRM SalesLogix Marketing, you’ll have every detail of your campaigns at your fingertips and the insight you need to increase the effectiveness of your marketing efforts and deliver sales results.

SalesLogix Marketing Key Features: